Vizio Statistics By Revenue and Products

Introduction

Vizio Statistics: Vizio Holdings Corporation is an American public company that designs and sells sound bars, viewer data, televisions, and advertising. The company was established in 2002 in Irvine, California. In February 2024, Walmart signed an agreement to acquire it. This acquisition allows Walmart to increase advertising sales through video content that is available for free on Vizio devices. Vizio manufactures sound bars and televisions and has previously produced computers, tablets, and smartphones. The producers of Vizio manufacture their products in Vietnam, China, and Mexico in partnership with original design manufacturer (ODM) contractors in those countries. This article will provide more detailed statistics about Vizio.

Editors Choice

• VIZIO’s total revenue for the twelve months ending March 31, 2024, is USD 1.68 billion, which marks a decline of 3.28% from the previous year.
• The company’s market capitalization stands at approximately USD 2.14 billion.
• VIZIO’s stock has experienced a significant increase, with a 52-week price change of +53.77%.
• The company maintains a strong financial position with USD 333.9 million in cash and no debt.
• VIZIO’s operating margin is currently 0.49%, with a gross margin of 21.58%.
• There has been a recent shift in VIZIO’s shares, with a 1.33% increase year-over-year but a 1.54% decrease quarter-over-quarter.
• Institutional ownership is high, with 63.66% of shares held by institutions.
• The current ratio, which indicates the ability to pay short-term obligations, is 1.78, suggesting good liquidity.
• VIZIO’s Return on Equity (ROE) is at 3.90%, indicating the profitability from shareholders’ equity.
• The stock’s Beta is 2.05, indicating higher market volatility compared to the average.
• During the quarter, Vizio earned USD 142.3 million in Platform Plus revenue, a 28% increase from the previous year. This increase was driven by the growth of its Platform Plus user base to 17.6 million active accounts.
• Vizio’s total gross profit was USD 86 million, mostly from its ad-based products. However, the company’s profit from devices was only USD 300,000 for the three months ending June 30.
• In Walmart’s last fiscal year, which ended in January 2023, the ad business made less than 1% of its total revenue, which was USD 2.7 billion.
• Walmart said its ad business grew by 33% globally, including a 22% increase in the US compared to the same quarter in the previous year.

Products of Vizio

(Source: s27.q4cdn.com)

Television

• Vizio’s main thing is making TVs. In 2007, they became the biggest seller of LCD TVs in North America.
• But in 2009, they stopped making plasma TVs and focused on making LED-backlit LCDs instead.
• In 2016, Vizio introduced SmartCast TVs, which let users control the TV using a tablet or phone app.
• Then, in 2017, they updated their smart TV system to display apps like Amazon Prime Video and Netflix right on the screen.
• In 2018, they started selling their first Quantum Dot LED 4K TVs.
• Vizio also made their TVs work with Google Assistant and Alexa devices, Apple Airplay2, Apple HomeKit, and added gaming features.
• They have different TV series: the D-Series, which is full HD; the V-Series, which is a smart TV; the M-Series Quantum, which has better picture quality; the P-Series Quantum, which is really bright; the P-Series Quantum X, which is also smart and super bright, and OLED TVs which have great image quality.
• Vizio’s TVs come in different sizes and prices, so there’s something for everyone. They’re always trying to make their TVs better and keep up with new technology.
• Sounds Bar
• Vizio makes sound bars with names like V-Series, M-Series, and Elevate. They often suggest which TVs they pair with.
• In 2013, Vizio made the Home Theater Sound Bar, a system for better home surround sound. Then, in 2018, they launched their first Dolby Atmos soundbars. In 2020, Vizio brought out the Elevate soundbar, the first one with speakers that can rotate for Dolby Atmos. This soundbar won an award at CES 2020.
• Vizio offers different sound bars at different prices.
• In 2022, the V-Series will support a standard feature called “audio return channel” or ARC. One model, the V51x-J6, has 5.1-channel audio.
• The M-Series sound bars are in the middle price range. The 2022 model, M512a-H6, is a 5.1.2-channel sound bar. It has speakers that connect wirelessly and can give Dolby Atmos and DTS sound cues from above.
• It also supports eARC.
• The Elevate Series of soundbars has speakers that can move up and down to match the sound signal they get from Dolby Atmos and DTS-X.

SmartCast

• Vizio’s smart TVs use an operating system called SmartCast. It combines Chromecast and Apple AirPlay so that you can watch stuff from your phone or other devices.
• In June 2021, Vizio updated SmartCast with a new feature called Vizio Voice. This lets you control the TV using your voice.
• With SmartCast, you can get to some streaming apps like Apple TV+, Disney+, Hulu, Netflix, and Prime Video.

Past Products

• Vizio used to make other products besides TVs and soundbars. In 2011, they launched their first tablet and phone, the Via Tablet and Via Phone.
• The next year, in 2012, they got into making laptops, offering both ultrabook and notebook models. They also entered the smartphone market with HD Android phones in places like China.
• Around the same time, they sold the “Vizio Co-Star,” a digital media player for Google TV.
• In 2013, Vizio released its first Windows 8 tablet, the Vizio Tablet PC. However, by 2014, it had decided to stop making tablets and computers altogether.

Vizio Share Statistics

VIZIO Holding has 198.33 million shares available, an increase of 1.33% over the past year.

In the past 52 weeks, the stock price of VIZIO Holding went up by +44.64%. Their beta is 2.05, showing that VIZIO Holding’s price changes more compared to the average market.

Vizio Holding Ratios and Metrics

( millions USD fiscal year Jan-Dec)

Vizio Short selling Information

The latest short interest for VIZIO Holding is 21.79 million shares. This means that about 10.99% of the total outstanding shares have been sold short.

Walmart- Vizio Statistics

(Reference: nscreenmedia.com)

• The above chart shows Vizio’s average annual revenue per active user from 2003 to 2023.

• Walmart announced a deal to purchase Vizio. Vizio, headquartered in Irvine, California, is well-known for its affordable TVs, but Walmart is interested in Vizio’s advertising business and access to user data.
• According to Walmart, they’re buying Vizio for about US$2.3 billion, pending regulatory approval and meeting other closing conditions.
• Additionally, as stated in the announcement, Vizio can cancel the deal within 45 days if it receives a better offer.
• A report from the WSJ mentioned that Walmart, along with Sam’s Club, is usually the biggest buyer of Vizio products in terms of sales.
• However, Walmart’s interest in acquiring Vizio isn’t just about selling more low-cost TVs, as Walmart already sells its own “onn.” brand TVs. Instead, Walmart sees an opportunity to strengthen its advertising business called Walmart Connect.
• Vizio makes money by showing ads on its SmartCast operating system and free content available on its TVs. Walmart believes that buying Vizio will help attract more advertisers, especially since Vizio already has relationships with over 500 advertisers, including many big companies.
• Walmart Connect, previously known as Walmart Media Group, sells different types of ads, like those on Walmart’s website, app, and in stores.
• Walmart has over 4,700 locations where it displays ads on screens, like TVs and checkout machines.
• While Walmart mainly makes money from selling groceries, which have low-profit margins, ads bring in more profit.
• Walmart wants Walmart Connect to become one of the top 10 advertising businesses. Right now, the biggest advertising companies are Alphabet, Amazon, and Meta.
• In Walmart’s last fiscal year, which ended in January 2023, the ad business made less than 1% of its total revenue, which was US$2.7 billion.
• However, in its latest financial report for the fourth quarter of fiscal year 2024, released today, Walmart said its ad business grew by 33% globally, including a 22% increase in the US compared to the same quarter in the previous year.

Vizio Advertisement Campaign  Statistics

According to the graph below, the VIZIO Ads campaign had similar results to those of the control group in terms of basic stats like “awareness.” However, it outperformed industry benchmarks with significantly higher rates in Ad Recall, Favourability, and Customer Lift. Moreover, there were increases in awareness, unaided awareness, and consideration.

(Source: platformplus.vizio.com)

• Particularly, Brand Favorability saw significant increases with up to 9 exposures, and there were ongoing increases beyond that.
• The campaign also established strong messaging with viewers, resulting in positive improvements across all surveyed brand attributes for the retailer. Notably, perceptions related to having attractive shoes for oneself or children were enhanced, as was the availability of a good selection of children’s shoes.

(Source: platformplus.vizio.com)

• This type of information is what brands need to see how well their efforts are working. It’s not just about basic stuff like awareness but also about important things like intent and consideration. And all these numbers can be broken down even more by key demographic groups like age and gender.

Vizio Revenue Statistics

(Source: adweek.com)

• In the above chart, we can see the composition of the Vizio campaign and the game campaign’s incremental reach.
• In the second financial quarter of the year, Vizio’s smart TV set sales dropped to US$252 million, with around 1 million shipments.
• This is a 15% decrease from the same period last year when sales were US$298 million. exports also fell by 11% compared to the previous year.

(Reference: streamtvinsider.com)

• Advertisements support both services, which have become a significant part of Vizio’s business.
• In the last quarter, Vizio made a total gross profit of US$86 million, mostly from its ad-based products. However, for the three months ending June 30, profit from devices was only US$300,000.
• Wang said, “Our ad business is doing great, with a 35% growth in revenue this quarter.” He also mentioned a 24% increase in Q1.

Here’s how Vizio’s gross profit breaks down as a percentage of the total:

• Platform+ – US$57 million (69%)
• Hardware – US$26 million (31%)
• Total – US$83 million

Regarding Vizio’s share of gross profit from Platform+ (primarily advertising):

• In 2020-Q3, it was 34%.
• In 2021-Q3, it rose to 69%.

(Source: adweek.com)

(Source: ecommercedb.com)

The above chart shows Vizio’s market revenue in million dollars from 2017 to 2028.

This table summarizes the revenue, profit margin, accounts, hours, and revenue per account and hour for Vizio’s Platform+ and SmartCast services over the third quarters of 2020 and 2021, along with their year-over-year growth percentages.

Key Operational and Financial Metrics of Vizio

Here are some important metrics that are used to understand the business and make decisions:

• Smart TV Shipments: This measures how many Smart TVs we send to stores or directly to customers. It’s crucial because it drives most of our revenue, helps more people use our SmartCast system, and generates income.
• SmartCast Active Accounts: This counts how many VIZIO Smart TVs have used the SmartCast system at least once in the last 30 days. It shows us how many engaged users we have and how much money we can make.
• Total VIZIO Hours: This is the total time people spend using our Smart TVs. It helps us understand how much money we can make from our products.
• SmartCast Hours: This is how long people spend using our SmartCast platform to watch shows or use apps. It tells us how popular our system is and how much money we can make from it.
• SmartCast ARPU (Average Revenue Per User): This tells us how much money we make from each SmartCast user on average. It helps us see if we’re making more money from our users over time.
• Device Gross Profit: This is how much money we make from selling devices after subtracting their cost. It’s affected by how many people want to buy our products and how efficient our supply chain is.
• Platform+ Gross Profit: This is how much money we make from our Platform+ services after subtracting their cost. As our business grows, we expect to profit more from these services.

Conclusion

In 2023, Vizio revealed that device sales contributed to most of its revenue, accounting for 64%. However, the revenue generated from device sales, including smart TVs and sound bars, decreased from 2019 to 2023. Meanwhile, the revenue share from Platform+ grew during this period. Platform+ encompasses the SmartCast operating system, offering streaming apps like Netflix, HBO Max, and Vizio’s free ad-supported streaming TV (FAST) service WatchFree+. It also includes Inscape, enabling Vizio to deliver targeted advertisements to its customers.